Competition - does it exist in the world of philanthropy?
March 20th, 2006Competition is alive and well in every facet of our lives. It is often curious to me why people generally think that the philanthropic and nonprofit sector shouldn't be concerned about competition. One of the critical issues we noted in our most current strategy plan was immense competition from both the nonprofit and commercial areas. In part, our plan addresses this reality and focuses on ways to differentiate the Community Foundation.
I try to not be surprised when yet another challenge emerges. One of our staff members forwarded a link to a website from the UK that gives donors a variety of approaches to give - yet removed from the "see, feel and touch" world. All cyber - all the time.
Research points out that the younger donor - 45 years old and younger - connects just fine online for giving charitably. This is not new information and nothing we haven't known for quite some time so we try harder to reach out to our donors and persons who may be interested in giving in a way that is more personalized. What will the giving options look like in the near future for all philanthropic organizations? Watch this space!
Competition abounds and we are now on the global playing field!